Social Media
Project | 01
We Rate Dogs
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We may be pretty sure all dogs are good dogs, but just how good are they? Just ask We Rate Dogs, the internet's only source for professional dog ratings. As a copywriter I... rated dogs. More specifically, I produced content for We Rate Dog's multiple social media channels with a combined 15.75 million followers.
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My work included identifying possible dogs to rate or stories to comment on, and writing copy to accompany those photos, videos, and articles. I then collaborated with a team of writers including the founder, Matt Nelson, to perfect everything before it was posted. I also worked on content for the Thoughts of Dogs social media accounts, weekly texts sent via Community, and products like the upcoming 2023 We Rate Dogs calendar.
Working on social media at this scale, I learned how to write for a large audience, study and adjust based on analytics, maintain an authentic and steady narrative voice, and that they really are all good dogs.
Project | 02
Like everyone else in early 2020, I downloaded TikTok as a joke. I thought I'd watch a few cat videos, do a few dances, y'know, like the kids were doing. I made a few videos about Disney and my experiences as a cast member, and, for lack of a better word, they went viral. I quickly reached 1,000 followers. Then 5,000 and 10,000. It would seem people really like Disney content.
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And just like that, the parks closed and I had to move back home. Nevertheless, I continued making original Disney content, following trends and trying to appease "the algorithm." Now back at Disney, I continue to make content and my collowing has grown to just under 35K.
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I see TikTok, when used well, as a great asset to any entity's social media presence. It's a completely different beast from any other platform, both in its audience and algorithmic behavior. It has the greatest opportunity to go viral, but takes steady work to make and keep a following and a community. I know TikTok, inside and out. That knowledge combined with expertise in video editing makes me an ace in the hole for any social media team, and I look forward to bringing these skills to future roles.
Project | 03
This Star Won't Go Out: Esther Day
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Esther Earl was a teenager living in Quincy, Massachusetts, who died in 2010 of cancer. Since then, she has left quite a legacy. This Star Won't Go Out, a foundation made by her parents in her honor, has awarded thousands of dollars in grants to families with children with cancer in the last eight years.
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As part of the social media team, I produce content and manage follower interactions on the TSWGO Instagram, Facebook, Twitter and Tumblr.
On Esther Day, the yearly celebration on Esther's birthday of not just romantic love, but love for everyone in your life, I helped coordinate a large movement on social media including influencers such as John Green, Hank Green, and even Sesame Street. Additionally, in December I helped TSWGO with our Project for Awesome campaign. Project for Awesome is a 48-hour livestream created by John and Hank Green to raise money for various charities. Because of our participation and social media presence we were awarded over $20,000 to continue our mission.
Project | 04
TeeRico: BroadwayCon Abroad
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TeeRico is the merchandise company for Pulitzer, Tony, Emmy and Grammy winner Lin-Manuel Miranda. Founded after his famous "Love is Love" acceptance sonnet at the 2016 Tony Awards, TeeRico sells shirts, stickers, magnets and more with quotes from his speeches, Twitter and first Broadway show, In the Heights.
In January 2017 TeeRico attended BroadwayCon as a vendor. However, whenever I would tweet out about the event, I saw many followers replying that they were sad they could not attend. To ameliorate the situation, I came up with "BroadwayCon Abroad," a social media scavenger hunt. Followers could search out site for a secret password to a website that would give them a discount code for a percentage off or a free piece of merchandise. Over the weekend we gained 50 new followers and had an increase to site traffic. Additionally, the booth at BroadwayCon brought in a large amount of revenue and the company has returned each year since.